(2008, p. 31) found that the majority of the advertisements in their sample depicted white consumers. On the basis of this argument, the current article aims to conduct a critical discourse analysis of a South African in-flight magazine, Indwe, in order to investigate depictions of race and...
(2008, p. 31) found that the majority of the advertisements in their sample depicted white consumers. On the basis of this argument, the current article aims to conduct a critical discourse analysis of a South African in-flight magazine, Indwe, in order to investigate depictions of race and...
1)gender discourse性别话语 1.And it also describes the social dimensions in discourse system and then reveals the different communication norms and cultural differences of gender discourse in social - cultural context.从语言交际与性别文化的视角,进行话语分析和话语基调的比较,阐述交际风格和意义解释框架上...
The Male Gaze has been used in the critical analysis of films and advertisements, typically in terms of the way in which images of women resonate with female stereotypes shaped by the male gaze (Brandt and Carstens, 2009). The notion of the gaze has been adapted in this paper from Laura ...
Although there are numerous studies on gender-role portrayals in television advertising, comparative designs are clearly lacking. With content analytical data from a total of 13 Asian, American, and European countries, we study the stereotypical depiction of men and women in television advertisements....
Research has been made on a lot of movies and television shows and this thesis will be adding to this vast amount of research by analysing gender representation in the movies Sex and the City 1 and 2. By using discourse analysis, the results show different types of gender representation and...
The aim of this paper is to consider the following difficulties with regard to gender discourse in sports. The 1st is that a concrete form for the distinction between man and woman for the free and equal enjoyment of sports cannot be shown. The 2nd is that, in gender discourse, an indiffe...
Advertisements from two periods 1982-1983 and 1987-1988 were selected from a sample of magazines representing various genre. The find... KAP Darlington 被引量: 0发表: 2015年 Gender Representations in TV Advertisements and Their Ideological Implications A Semiotic and Discourse Analysis on 'E...
Persuasive DiscourseSalesmanshipSex RoleWhitesAdvertisements from magazines aimed at AfricanAmericans were compared to ads from magazines aimedpredominantly at Whites. Over 200 magazineadvertisements were analyzed according to Goffman's(1976) rubrics of licensed withdrawal, function ranking,relative size, ...
an idealised discourse of feminised solidarity in the UK, a “disconnected tissue exchange” discourse in Belgium and a mutual benefit sisterhood discourse in Spain. Mohammadi and colleagues studied the narratives of 19 fertility centre websites in Spain regarding egg freezing [13]. They demonstrated...