The results also show that the largest gender difference is in the cognitive attitude, indicating that females value the utility of online shopping less than their male counterparts do.Bassam HasanComputers in Human BehaviorHasan, B. Exploring gender differences in online shopping attitude. Comput. ...
This study focuses on Generation Y as consumers and examines gender differences in online trust, shopping channel preference, online shopping experience, as well as Internet-related technological experience. The findings are based on a large scale survey and the results suggest significant gender differe...
Gender Specific Behavioral Difference of Netizens in Online ShoppingDifferences in gender are important to understand so we can increase our ability to provide more targeted, relevant and desirable user experience. The author notes that very few studies of gender exist and there is a need for more...
(2004). Gender differences in the perceived risk of buying online and the effects of receiving a site recommendation. Journal of Business Research, 57, 768–775. Article Google Scholar Gattiker, U. E., Perlusz, S., & Bohmann, K. (2000). Using the internet for B2B activities: A ...
Keep in mind which gender you are targeting and respond to male and female shopping habits differently. Consider these differences and use it in your email marketing to sell more effectively. Women spend more on online shopping than men Females shop online more frequently than men and they tend...
Low sexual desire in women is usually studied as a problem, one that is located within women. However, other possibilities exist, including known gender in
The study aims to examine the purchasing behaviour of Russian consumers when doing mall shopping, their attitudes to the shopping value and the mall attributes based on generational and gender differences in order to justify the approach to customer segmentation at the market maturity stage. The ...
Yet, research indicates that males and females exhibit different shopping attitudes and behaviors (Darley and Smith, 1995, Fischer and Arnold, 1994, Qualls, 1987). As a result, it is likely that gender differences exist in shopping value and satisfaction with mall attributes. Mall developers and...
Problematic internet use (PIU) is of treatment interest in adolescent clinical samples. Gender specific differences in terms of personality traits and psyc
In this realm, terms such as “filter bubble” and “echo chamber” in relation to online news consumption have gained special attention in the popular press as well as in science. In the present work, the role of demographic variables, individual differences in personality, and ideological ...