While attitude and gender are important factors that affect online shopping behavior, toward online shopping attitude remains a poor understood construct. Moreover, very few studies, if any, have explicitly addressed gender differences in online shopping attitude. Using attitude as a multidimensional conc...
gender differencesImplicit Association Testonline shoppingWhile previous studies indicate that female consumers display less trust for online shopping than males do, there is little research to addresses the reasons behind this difference. Our study applies a combination of both self-report and the ...
Gender Specific Behavioral Difference of Netizens in Online ShoppingDifferences in gender are important to understand so we can increase our ability to provide more targeted, relevant and desirable user experience. The author notes that very few studies of gender exist and there is a need for more...
Keep in mind which gender you are targeting and respond to male and female shopping habits differently. Consider these differences and use it in your email marketing to sell more effectively. Women spend more on online shopping than men Females shop online more frequently than men and they tend...
There has also been no literature that compared differences between men and women’s online shopping behaviors when buying cosmetics. This study therefore conducted a comparative analysis of gender differences in consumer habits, characteristics, perception, importance and satisfaction in buying cosmetics ...
Shah (2009), "Do men and women really shop differently? An exploration of gender differences in mall shopping in India", International Journal of Consumer Studies, Vol. 33, No. 6, pp.715-723.Kuruvilla, Shelja J.; Nishank Joshi & NidhiShah, "Do Men and Women Really Shop Differently?
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Dawson, S., Bloch, P. H., & Ridgway, N. (1990). Shopping motives, emotional states, and retail outcomes.Journal of Retailing, 66, 408–427. Google Scholar Deaux, K. (1984). From individual differences to social categories: Analysis of a decade’s research on gender.American Psychologist...
Jing Liu, Dan Wu & Qingyue Guo. (2023)Are we different? Analyzing the role of algorithmic curation and algorithmic literacy during online shopping from a gender differences perspective.Behaviour & Information Technology0:0, pages 1-17.
Despite the mounting research on gender-related differences in chatbot engagement, a shortcoming in recent studies is the absence of gender as a determining variable in ChatGPT use in general and specifically for L2 writing. Among these few studies, the acceptance of ChatGPT has been the subject...