In terms offactors that influence choice of travel destination, the ease of travel and deals on flights, hotels, and activities are top considerations for Gen Z in UAE with nearly two in five (41% each) stating these reasons as most important drivers....
MalaysiaSmart retail technologyGen-ZWord-of-mouthS-O-R modelPLS-SEMAttitudeIn this digitalization age, smart technologies are on the cusp of changing all business sector including retailing. Today's consumers desire to shop in a smart store where the physical products on display are connected to...
and 68% read at least 3 reviews online before they shop. In Asian countries like South Korea and China, at least half of the Gen Z population exhibit such habits of researching thoroughly before they make purchases. As
In January 2022, we conducted a research survey in Hong Kong in partnership withStandard Insights, a market research company to look at the Gen Z & millennials segments of the local population (18 to 40 years old). The study aimed to understand their current social media perception, preference...
This, she explained, is done through capitalising off existing interests, providing fresh perspectives and witty twists which can help deepen Heineken's connection with Gen Zs, so they see it more than just a beer brand. “We also know that Generation Z is a very thoughtful and choiceful gen...
She also believes that China's Generation Z is learning about Chinese culture and history through Hanfu clothing. She showed interest in snippets of history from different dynasties because of the Hanfu she wore. For example, many people might have stereotypes relating to s...
Gen Z in Southeast Asia are growing up and hard to impress: Study Digital News Asia February 2, 2017 A new AdReaction study from Kantar Millward Brown, released today, reveals Gen Z has its own distinct behaviours, attitudes and responses to advertising. Digital Ethics 2: Teen today, digit...
Malaysia is popular among visitors from the Middle East and has been ranked as a top destination in the Global Muslim Travel Index since 2015. To boost post-pandemic arrivals, its marketing efforts are now focused on visitors from the demographic cohorts known as Gen Z — t...
GEN Z in the Classroom: Creating the Future adobe education creativity study Gen Z| USA Press Release| Global Study Results USA Study Results| UK Study Results| Japan Study Results| Global Infographic USA Infographic|Learn more about Creative Cloud for EDUAPAC Study Results ...
Findings are from a commissioned survey by Marriott International conducted inApril 2024on 1000 Gen Z (18 - 24 years old) and Millennials (25 - 41 years old) based inJapan, Korea,India,Australia,Singapore,Indonesia,Thailand,Malaysia,Vietnamandthe Philippi...