Generation Z refers to individuals born between 1997 and 2012. This demographic cohort follows the Millennials and precedes Generation Alpha. As the first true digital natives, Gen Z has grown up in a world where the internet, smartphones, and social media have always been present. Key character...
Generation Z, term used to describe Americans born during the late 1990s and early 2000s. Some sources give the specific year range of 1997–2012, although the years spanned are sometimes contested or debated because generations and their zeitgeists are
Gen Z are the generation aftermillennials, and beforeGen Alpha. Born between the late 90s and the early 2010s, Generation Z spent their formative years in a digital-first world where smartphones,social media, and instant communication are just a part of everyday life. In 2025, some are hit...
The Pew Research Center defines Gen Z as people born between 1997 and 2012, which means they are currently between 12 and 27 years old. Thus, many members of this generation are in the process of graduating from high s...
Gen Z iscurrently the second-youngest generation, with millennials coming before them and Generation Alpha after. Like every generation, Gen Z’s behaviors are shaped by how they grew up. Young people today have come of age in the shadow of climate doom, pandemic lockdowns, and fears of ec...
Gen Z and Gen Alpha teens say YouTube is their go-to social app—and Elon Musk’s X is fading into irrelevance BYThe Associated Press December 13, 2024 at 5:44 AM GMT+8As in previous surveys, girls were more likely to use TikTok almost constantly while boys gravitated to YouTube. The...
Casey Lewis, social media consultant, author behind the After School newsletter and expert of social trends among younger audiences, sums it up like this: “Any brand not actively trying to reach Gen Z and Gen Alpha is doing themselves a disservice. Even if you don’t care to be in the ...
When it comes to how they shop, Gen Z and Gen Alpha are hard to predict. Vogue Business unpacks the latest research into what’s driving younger consumers in 2023, and where the opportunities lie for luxury brands.
Speaking Gen Alpha Described by some as "cringe" or even "brain rot," this generation’s slang often leaves parents feeling out of the loop, and sometimes downright stupid, as they attempt to decode it. Terms like "negative aura" have replaced the familiar Gen Z phrase "bad vibes," and...
Master the art of marketing to the digital natives, Gen Z. Explore their unique characteristics, demographics, and stats advertisers should know to craft ads that resonate and engage.