41. “Brands targeting Gen Z need to look beyond the confines of traditional segmentation, the ultimate priority always has to be on alignment that helps us cultivate relationships with youth culture – not just organize it.”—Gregg L. Witt,The Gen Z Frequency: How Brands Tune in and Build...
Gen Z iscurrently the second-youngest generation, with millennials coming before them and Generation Alpha after. Like every generation, Gen Z’s behaviors are shaped by how they grew up. Young people today have come of age in the shadow of climate doom, pandemic lockdowns, and fears of ec...
Generation Z, also known as Gen Zs or Zoomers, is the largest group of young people in the world today. The African Generation Z age range is 1997-2012, 10-25 years old.Z 世代是在互联网和数字经济环境下长大的一代,是现今和未来十年的消费主体。如何同频Z世代圈层消费观和价值观,是企业和品...
Beyond entertainment, these apps are Gen Z’s primary news sources. 75% of this age group rely on social media for breaking news – more than any other generation. The highly shareable formats of TikTok, Reddit, and Twitter make staying informed effortless. On balance, Gen Zers worldwide se...
According to a GWI report, “The new age of Gen Z,” this cohort is more likely than average to say they’re price-conscious and that being financially secure is important to them. “When times get tough, they’ll be the first to cut back on unnecessary spending,” the report says. ...
Gen Z just hasn’t had as long to save as other generations. Couple that fact with student debt and many coming of age amid the COVID-19 pandemic, and you can imagine why Gen Z would stress over a large expense. How can you help Gen Z navigate their entrance into this complex ...
Explore the articles that a diverse range of our Gen Z consultants told us struck a chord with them.Featured Podcasts Podcast Giving Gen Z customers what they want: A conversation with by.U November 11, 2021 - Two top executives at Telkomsel, Southeast Asia’s largest wireless provider, exp...
Millennials are also often called Generation Y and are the first generation to grow up in the Internet Age. They're also the only generation to remember a time before social media. What is Gen Z? Gen Z, or "zoomers," consists of individuals born between 1997 and 2012, putting them ...
Fitzgerald's iconic 1925 novel The Great Gatsby, set in New York City and its outskirts, embodies opulence in last century's Roaring Twenties through its vivid portrayal of extravagant parties, luxurious lifestyles and the pursuit of wealth and status by voguish 20-somethings in the Jazz Age. ...
Perhaps one of the most surprising Gen Z retail trends brands ought to know about is — well, howsensiblethey are. Coming of age during the pandemic and subsequent cost of living crisis, money’s on Gen Z’s minds – so even if there’s something they really want, they’re willing to...