Gen Z iscurrently the second-youngest generation, with millennials coming before them and Generation Alpha after. Like every generation, Gen Z’s behaviors are shaped by how they grew up. Young people today have come of age in the shadow of climate doom, pandemic lockdowns, and fears of ec...
In fact, studies show that young adults today, including those in Generation Z, aremoving at lower ratescompared to earlier generations like millennials and Gen Xers at the same stage in life. Several factors contribute to this trend, including economic challenges, higher student debt, rising hous...
Gen Z age range Generation Z refers to people born between1997 and 2012, or between1995-2009, according to other estimates. They’re thesecond-youngest generation, between Millennials approaching middle age and Generation Alpha, who are waiting in the wings. The Bottom Line Gen Z is on course...
Gen Z's digital lifestyle necessitates the use of smartphones, tablets, and highly portable laptops. HP's range of products, includinglightweight laptopsand2-in-1 convertible laptops, meet the demand of Gen Z for versatile devices that cater to their school, work, and leisure activities. Mul...
Walmart has also been making changes to its product assortment with millennials and Gen Z shoppers in mind. Among the new brands Walmart has debuted recently arethe oral care brands Plus Ultra and Zimba, along with thepersonal care brand Clean Age. The retailer alsorevived one of its largest...
Asia’s Generation Z comes of age March 17, 2020- The youngest generation of Asian consumers is becoming a force. Podcast Gen Z and the Latin American consumer today December 10, 2020- Our research shows that Generation Z is more pragmatic than millennials, and that Latin American consumers ...
As millennials (Gen Y) matured and came into their financial prime, marketers zeroed in on the generation before shifting their attention to the following up-and-coming age group,Gen Z. Now, as Gen Zers come into adulthood, marketers are looking to the next crop of consumers: Gen Alpha, ...
The age range is typically described as 3 to about 23, and there are 73 million people in this generation. I’ve touched on it before, but the most important thing to know about Gen-Z versus Millennials is that the younger generation grew up with easy access to the internet, a...
Millennials might have largely brought the concept of “meaningful work” into the conversation, but Gen Zers seem even less satisfied with the meaning of their work. In the Great Place to Work survey, Gen Z employees said their work had “special meaning” 8% less than other generations did...
Gen Zers (born 1996–2012) are coming of age. By 2025, the group will make up a quarter of the Asia–Pacific (APAC) region’s population—the same as millennials (born 1980–1995). And as Gen Zers mature, they will make and spend more money. Although Gen Zers share many qua...