although immigrants make up a smaller proportion of Generation Z than of millennials. Gen Zers have grown up in more diverse settings than did previous generations and have higher percentages of single-parent families, mixed-race families, and LGBTQ+ parents in legally recognized partnerships. In ...
Gen Z MillennialsGeneration Alpha Fact Sheet Age range of Gen Z (2021):9–24 Gen Z’s share of the U.S. population (2020):20.3% Birth years of Gen Z:1997–2012 Youngest members will graduate high school in:2029 Share of Overall Power...
Gen Z age range Generation Z refers to people born between1997 and 2012, or between1995-2009, according to other estimates. They’re thesecond-youngest generation, between Millennials approaching middle age and Generation Alpha, who are waiting in the wings. The Bottom Line Gen Z is on course...
Both millennials and Gen Z also go online primarily with mobile devices, but a big difference between these generations is that Gen Z was practically raised with smartphones. According to YPULSE, 12 is the average age Gen-Z received their first smartphone, five years younger (on average) than...
Gen Z and Millennials want to travel now, not in the future. The United Nations estimates that nearly 200 million travelers fall into this age category and generate more than $180 billion in annual tourism revenue. Millennials are the most important demographic to tourism today. S...
“This reflects a more precocious attitude toward luxury, with Gen Z consumers starting to buy luxury items some three to five years earlier than millennials did (at 15 vs. at 18–20); Gen Alpha is expected to behave in a similar way.” The younger consumer, who is also largely driving...
So, while the media has focused a lot on millennials, it would behove product planners to turn some of the attention to the millennials’ future co-workers. Key is that Gen Z is going to be far different from their predecessors. According to Advertising Age, Gen Z is the most diverse ...
Gen Z are children and young adults born between 1997 and 2012, with a current age span of ~12 to ~27 years old. Gen Z currently accounts for 21% of the US population, the second largest segment of the population behind millennials. These young adults are entering the workforce and begin...
“Despite ‘older’ consumers encompassing a larger age range than ‘younger’ ones (34 versus 21 total years), younger consumers clearly dominate sales in each market, a trend that seems to be driven by the collective purchasing power of millennials,” Headset wrote. ...
Gen Z iscurrently the second-youngest generation, with millennials coming before them and Generation Alpha after. Like every generation, Gen Z’s behaviors are shaped by how they grew up. Young people today have come of age in the shadow of climate doom, pandemic lockdowns, and fears of ec...