Generation Z, term used to describe Americans born during the late 1990s and early 2000s. Some sources give the specific year range of 1997–2012, although the years spanned are sometimes contested or debated because generations and their zeitgeists are
Gen Z: The Latest Architecture and News •••15 Landscaped Offices With Garden Space For Free-Range Employees to Roam April 17, 2024 Hainan Energy Trading Building. Image Courtesy of Hainan Energy Trading Building © MLee Studio Representing 32% of the global population, Generation Z (...
Though young now, Gen Z will be the next largest generation of travelers and is primed to be one of the most valuable for the industry. This demographic has already signaled that they intend to prioritize spending on travel experiences more than any previous generation. Brands that can captu...
In this McKinsey Explainer, we define what is Gen Z and look into the specific traits, characteristics, and global forces that have shaped Generation Z.
The study found that 99% of Gen Z and 98% of millennials use a mobile banking app for a wide range of tasks, including viewing account balances, checking their credit score and depositing a check. Gen X and Boomers use mobile banking apps less (86.5% and 69.5%, respectively), but the...
Generation Z will make up 20% of the US population in 2023 (Source) Gen Z will surpass Gen X in its number of US buyers by 2025 (Source) 62% of Gen Z use digital payments like Apple Pay, Venmo, and buy now, pay later (BNPL) (Source) ...
Millennials saving for retirement started making their nest egg at 24 years old, on average – earlier than Gen X and baby boomers. In Contrast Generation Z Gen Z confirms that digital living is fine and also preferred. Eating meat is out; alcohol is out. Smoking cigarettes is out, and ...
Additionally, encouraging professional development may keep younger workers around awhile. The Lever report showed that Gen Zers are the most likely generation to stick around if employers offer upskilling opportunities, and 43% of millennials ask for role changes to increase their interest in – and...
generation is mostly in their 20s – a prime age for dating. Gen Z is considered the generation of people born from 1997 to 2012. Thanks to the many dating apps out there, this generation has plenty of options to choose from even though they range in age and their dating objectives ...
Every generation in America is celebrated for its uniqueness, as well as its impact on our society and culture. Except Gen X, that is. Baby Boomers hadThe Graduate,Star Wars, andThe Big Chill. Millennials hadHarry Potterbooks and movies,Shrek, andToy Story. And Gen Z hasFrozenandThe Hunge...