Born 2013–2025 and wise beyond their years, this generation will be defined by their productivity and dedication to change.
As the first generation to grow up using the internet, technology plays a significant role in the Alpha Generation’s values. For example, as Gen Alpha is exposed to different cultures and viewpoints online, they have a very global mindset and are more likely to understand the views of others...
When it comes to how they shop, Gen Z and Gen Alpha are hard to predict. Vogue Business unpacks the latest research into what’s driving younger consumers in 2023, and where the opportunities lie for luxury brands.
What was I doing at 12 years old? A lot of random things, but definitely not making tech money. But78%of Generation Alpha (born 2010 - 2025) already made bank in the past year, half of whom did it with technology. Some even raked inmil...
Generation Z (also known as the iGeneration, Zoomers, or Centennials) refers to those with birth years between 1995 and 2010. Generation Alpha encompasses those born between 2010 and 2025. Gen Z is the first digital native generation, while Gen Alpha is the first generation to grow up in ...
The term "Gen Alpha," coined by McCrindle, refers to those born from 2010 to around 2024. The oldest members are currently around 14 years old. They are primarily the children of millennials and are growing up in a highly digital, tech-driven world. ...
and Baby Boomers) views on how Artificial Intelligence is impacting their children’s elementary, middle, high school, and post-secondary education. The survey is based on a nationally representative sample of 1,019 parents of Gen Alpha (born 2010 and lat...
The Pew Research Center defines Gen Z as people born between 1997 and 2012, which means they are currently between 12 and 27 years old. Thus, many members of this generation are in the process of graduating from high s...
Gen Z is bracketed between Millennials (born from 1981 to 1996) and Generation Alpha. The oldest members of Gen Z are starting their post-education years with careers and possibly families. The youngest Gen Zers are just 12 years old in 2024. ...
What Is Generation X (Gen X)? Generation X, sometimes shortened to Gen X, is the name given to the generation of people born between the mid-1960s and the early 1980s. The exact years that comprise Gen X vary. Some researchers—demographers William Strauss and Neil Howe, for example—pl...