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It used to follow a premium pricing policy in its marketing mix and price its products higher in order to obtain higher margins, but after the entrance of its competitors into the market, Gatorade tried to slash its prices so as to hold on to their position in the market. Prices are dete...
Mango Kool-Aid is sold in stores that cater to Hispanics. For taste, they put some ascorbic acid(vitamin C) in it too, who knows? maybe that's good too.There is a theory out there that some protein in the mix adds to to the bodies utilization of the drink. Studies have had mixed...
The pricing policy of the Gatorade company was premium. Still, the company later changed it to a competitive pricing policy after rival drinks started giving it intense competition in the market. The prices are decided after thorough research. Analysts determine the cost of its products and then ...