Now, Gatorade has launched what it calls the biggest brand campaign in its history, bringing back the tagline “Is it in you?” Fast Company Newsletters Narrated by Jordan himself, the first major ad also brings back the brand’s classic aesthetic of black and white images and film of athle...
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and the growing spotlight on flag football, to the new era of athlete individualism, football is changing – and Gatorade is using its latest campaign, "You Know We Got 'IT'", to help usher in that change on the heels of the brand's revival of its iconic ...
Related Case Studies Oatly Is Praised for Clever and Cheeky “Update Milk” Campaign That Exceeded Goals Oatly published nine short spots that hilariously retell history by hailing Oatly as the beloved — not just milk, but — drink of choice for America throughout time. ...
the energy you need, and it will allow consumers to be great like Dwayne Wade. The water droplets on the Gatorade makes the drink look appetizing, and makes you want to taste it even more. Along with these techniques Gatorade uses the rhetorical device ethos to get consumers to purchase ...
Cannes Lions 2023 | ISLA | Gatorade Sweating is Glory 2023年05月30日 08:05 ...展开 Gatorade was facing a business challenge in Latam and needed to bring new consumersinto the category. But consumers didn’t understand why they should drink it and believed it was a brand and a product ...
But in the wild west of food marketing, is it really surprising that a beverage line owned by PepsiCo would decry the health benefits of H2O for the sake of sales? Experts say no — and point out that this instance is only the latest in a series of ploys by food companies to promote...
4. Power Bank– This makes a great redemptiongiveaway giftbecause it is relevant today since most people are using smartphones nowadays. Shoppers would be more willing to participate in the redemption program because these are high-quality items that they cannot buy at a cheap price. ...
“At the same time, she wants to be great. If you have an athlete with a burning desire to be a great athlete, it’s your duty as a coach to try to help them achieve their goals.”Sarah Lorge Butler Sarah Lorge Butler is a writer and editor living in Eugene, Oregon, and her ...