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Direct the creation of over 3,000 images & videos to establish the new website as the ultimate online destination for learning about and purchasing Gatorade Said Rob McCutcheon, Director of Digital Innovation and Ecosystems at Gatorade: "We are jointly tackling the challenge of taking an iconic b...
it’s about the product, the flavors, the quality. But in a consumer category like sports drinks, there will always need to be some kind of extra motivation. Something else that forges an emotional connection with the audience.
webphotographeer/iStock/Getty Images If you don't enjoy the plain taste of water during exercise, you might reach for a bottle of Gatorade to help keep you hydrated. This brightly colored sports drink, which is available in a number of flavors and varieties, provides benefits such as helping...
Jordan Brand will release a full collection with Gatorade which includes the Air Jordan 1. One pair launching during December is known as the Air Jordan 1 Gatorade ‘Blue Lagoon’. This pack is inspired by the original Gatorade flavors while this Air Jordan 1 is covered in ‘Blue Lagoon’....
What were/are your go-to flavors? I always enjoyed lemon-lime. I don’t know why, it was just my classic go-to. But any type of grape flavor, orange, glacier freeze, I was big on all of that too. Who were your biggest influences growing up and what made you gravitate to playing...