What this spot and campaign gets right is Gatorade’s clear recognition of its unique cultural differentiation. This leverages it in a way that acknowledges and celebrates what’s changed in both sport and culture over the past 30 years, but also what remains the same. You can’t just manufa...
As the leader in sports fuel, we have always focused on fueling performance. Now, we are fueling tomorrow. That’s why, in 2022, we committed $10 million plus over five years to tackle challenges head on. Empowering Leaders We’re actively creating educational and cultural competency resources...
This professional campaign titled 'Leg, Arm, Arm' was published in China in June, 2011. It was created for the brand: Gatorade, by ad agency: DDB. This Print medium campaign is related to the Soft Drinks industry and contains 3 media assets. It was submitted over 13 years ago. ...
No Subscribe & Save option at the time of posting, but that could change at any time. Fruit Punch and Orange flavors are also available on the same page for about the same price! The one and only. With a legacy over 50 years in the making, it’s the most scientifically researched ...
Welcome to the sports drink war, which for long has been dominated by Gatorade. But over the next five years an emerging competitor could be a serious threat to the longtime ruler's throne. Sports drink makers including Powerade are active in the race to overtake Gatorade, with others like ...
Jordan Brandis traveling back in time to share a new spin on the iconic “Be Like Mike” campaign alongsideGatorade. Making its debut in the early ’90s, the ads inspired viewers to channel their innerMichael Jordanin their own right. Over time, the spots would grow to go down in time ...
the day. The sales of energy drinks went up at a fantastic rate. The company had signed a ten-year deal with the NBA superstar, and the promotional strategy proved to be a blockbuster. Various sportspersons have been signed over the years for its promotional strategies, like Derek Jeter, ...