Gas Station Advertising: Displays on or near gasoline/fuel pumps. Coverage: Gas station advertising agency offers ads in over 150 cities across America, reaching drivers during fueling. Effectiveness: Pump toppers and digital displays maximize impact; low costs compared to other formats; popular among...
When Shell first began building service stations in California in 1915, they found a need for a more commercial logo. So the company switched to a brighter, more cartoonish version of their now-famous Pecten shell. The colors red and yellow were chosen because of California's close connections...