Now when I see a business operating a GA4 property with zero exploration reports, I know immediately they need a lot of training and education. Note:For certain reports, you may see the following message while opening a standard report as an exploration report: “You do not have access to ...
Free Form Reports in Google Analytics 4 (GA4 Explorations) Updated: March 12th, 2025 In the Google Analytics 4 interface, you have several options for viewing data (Reports section, Explore, Advertising). This time, we’ll focus on the Explore (a.k.a. Explorations). It’s the place ...
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Thus, the use of custom dimensions enriches your existing event reports. #6 The key advantage of using a custom dimension is that you can report on the same event parameter for as many events as you like (viaadd comparisonandFree Form reports) without passing the same parameter repeatedly for...
With a dynamic reporting interface, create custom reports or dashboards with live and historical data that provide a comprehensive view of your clients' key metrics and your agency’s marketing efforts. Start with a report template or use thefree-form report builder to pull togetherall your clie...
Be sure to expand your data analysis capabilities by trying out techniques beyond free-form tables, such asFunnelandPathexplorations,Segment overlaps,Cohorts, andUser Lifetimereports. Spreadsheets Even Explore has its limitations, especially when it comes to blending GA4 data with data from advertising...
How are funnel reports created in GA4? Funnels can be created based on various user interactions, such as form submissions, checkout processes, or specific actions that indicate progress towards a conversion goal. Custom funnel reports allow businesses to define their own steps and track the conver...
You will see the new scroll event(s) inReports > Engagement >Eventslist (on the left sidebar). If you click that event, you will see several additional charts about it. If you want to see scroll data on a particular page of your website, you can go toExplore > Free Formreport and...
The Reports snapshot breaks down total sessions by channel. For this website, most sessions start when a user enters the URL directly. You can also see your sessions in the context of related data, like engaged sessions and engaged sessions per user (more on both of those later!) by head...
With GA4 Explorations, you can conduct free-form data analysis and build custom visualizations. For instance, you can create a Funnel Exploration to help you better understand how users arrive on your website and then flow through it. You can also explore specific user paths with the Path Expl...