As we all know, globalization brings both opportunities and challenges for the world economy, including the hotel industry. Hotels have to innovate and make changes to survive fierce competitions. After doing some research work, I think there are five growing trends in hotel industry. 1.OTA MAY ...
Industry innovators foresee the rise of new and more efficient ways to plan, book, and enjoy hotel stays. Alix Boulnois Chief digital officer, Accor “I don’t believe people will travel the same way tomorrow as they do today. I don’t believe our hotels will be the same. We should ...
As we move forward, it is crucial for hoteliers to stay updated with the latest technology trends and adapt to changing guest expectations. Embracing technology will not only enhance the guest experience but also ensure the long-term success of the hotel industry in a tech-driven world. Get r...
Tanford S., Shoemaker S., Dinca A., 2016, Back to the future: progress and trends in hotel loyalty mar- keting, International Journal of Contemporary Hospitality Management, no. 28 (9), s. 1937-1967.Tanford, S., Shoemaker, S., & Dinca, A. (2016). Back to the future: progress ...
Customers who are staying at a hotel to participate in a conference or a course often consume all their meals at the hotel – breakfast, lunch, and dinner. Surveys show these guests want to enjoy food that is out of the ordinary and has a certain degree of self-indulgence to it ...
Furthermore, big data enables businesses to gain insights into customer behavior and preferences. By analyzing large volumes of customer data, businesses can identify patterns and trends that can inform their marketing strategies. For example, a hotel might discover that guests who book through a par...
Now, forward-looking demand data empowers your hotel with insights from the local market. And what are these insights? You get to know what is trending and going to spike in your destination. Maybe you have performed a compset analysis or an analysis specifically to look for future trends....
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in the hospitality industry have are raising the bar. Late last year, Apple’s Jonathan Ive and Industrial designer Marc Newson created the ’Christmas Tree’ installation for the lobby of Claridge’s hotel in Mayfair which saw them incorporate four-metre-high light boxes with photographs of ...
For hotels, resorts, and eco-lodges looking to future-proof their operations, staying informed about these trends is crucial. As the industry moves forward, those who adapt to change and embrace sustainable innovation will lead the way in the future of hospitality. Are you ready to be part of...