Nawazuddin Siddiqui feels OTTs are getting cramped in India and herd mentality is seeping in. The actor says everyone wants to do something on the digital platform, not for the art but just for the sake of business."Frankly speaking, Ott used to be a platform for content that was different...
Header bidding technology for OTT players is becoming increasingly important for programmatic ad serving. The importance of managing inventory that can change as new needs arise has been especially evident during the pandemic. As consumers’ time spent on streaming platforms has increased, we’ve seen...
Content in regional language:About 93% of videos watched in India are in regional languages. But most of the content in OTT platforms in India presently is either in Hindi or English. Though few other languages videos are also present such as Tamil or Telugu, minority languages are not given...
Different Contexts of OTT OTT can be seen in different contexts, such as media, communication, and gaming. The OTT meaning in media is on the highest level. OTT technology is generally accepted as an expression and includes various online streaming services and platforms. In communication, the...
Especially Nintendo — Apple’s gotta be looking at that profit-generation machine and their platforms (DS and Wii) and saying “I can do that!”. And Jobs himself is probably saying “I can do that BETTER!”. And of course, they can sell lots and lots of games on iTunes. But havin...
The streaming industry is evolving with trends such as personalized content curation and interactive viewing experiences. OTT platforms are increasingly leveraging AI and data analytics to tailor content recommendations to individual preferences, enhancing user engagement. Additionally, interactive storytelling is...
“If the Indian economy is going to be, let's say, 5 trillion, the AI-driven part of it could be something like, maybe, 10% of it—perhaps 500 billion," said Microsoft chief Satya Nadella.
Further, the integration of online courses into OTT platforms has been successful in China. Platforms now offer a range of courses, from language learning to personal finance, supporting the industry expansion. Emergence of OTT Platforms and Notable Smartphone Penetration in India is supporting the In...
Get 2X uplift in the engagement with visual storytelling using images, videos, and animations that provide users with an immersive and interactive experience Expand you reach with connected TV Apps Consumers are increasingly shifting to connected TVs (CTVs) and OTT platforms for content consumption. ...
Our AdTech services ensure profitability with increased inventory fill rates. In addition, we offer services that help improve performance across Ad Platforms, Ad Processes, Ad operations, and Ad Technologies. TEPlay - OTT/IPTV Platform Designed to deliver great video experiences with seamless and dy...