Header bidding technology for OTT players is becoming increasingly important for programmatic ad serving. The importance of managing inventory that can change as new needs arise has been especially evident during the pandemic. As consumers’ time spent on streaming platforms has increased, we’ve seen...
How Does OTT Impact the Media Industry? The OTT Platforms and Services Leaders The Future of OTT OTT and Digital Marketing Challenges Facing the OTT Full Form Industry Final Thoughts FAQs Share this post The consumption of traditional television has been on a decline in the last decade, and the...
OTT platforms lead the market, offering a wide range of content like movies, TV shows, and documentaries. Meanwhile, CTV is a growing segment, with devices becoming a key part of the TV experience. The combination of OTT and CTV gives broadcasters the chance to reach viewers on multiple plat...
Content in regional language:About 93% of videos watched in India are in regional languages. But most of the content in OTT platforms in India presently is either in Hindi or English. Though few other languages videos are also present such as Tamil or Telugu, minority languages are not given...
of emerging technologies like artificial intelligence, machine learning, cloud and blockchain, increasing popularity of entertainment on OTT platforms and growth of e-commerce and e-payments with launch of new platforms like ONDC, the demand for digital infrastructure is ra...
Platforms & Products for the next billion users Mediology offers a robust digital publishing solution that simplifies content management and maximizes reach. As a WordPress VIP Silver agency partner and Google Certified Publishing Partner (GCPP), we have a proven track record of delivering cutting-edg...
“You must keep adapting the strategic thinking to the different platforms. After all, many of the brands emerging today did not exist a few years ago. Today we are seeing a host of local brands mushrooming in every state of India – by digital natives, for digital natives and fuelled by...
With a strong foothold in emerging media technologies, we have developed an OTT TV prototype for the Benelux region in 2017. Our founder Teresa Potocka BSc Joint Hons was then selected as one of 75 international founders to join the Start-up Forum at the 50th International Broadcasting Convention...
2. Key factors determining the course of the pandemic 3. The perspective for the summer of 2021 4. The perspective for the autumn and winter of 2021 5. The perspective for the coming 3–5 years 6. The way forward 7. Discussion of parameters, strategies and their context 8. Contributors ...
Tanya Ott: We’re at a crossroads when we look to the future of food—the cultivation, the production, the distribution, and what we’ll actually eat in the future. One possible future is one of sustainable abundance: plenty for everyone, the end of hunger—and we have the technology to...