They account for almost three billion people, or just under half of the total population of the world. In recent times, the BRIC have also contributed to the majority of world GDP growth.Brazil, the Russian Federation, India, China and South Africa are the 40% of th...
Given the complexity we have to grapple with, to set future strategies and plans, it helps to simplify by reviewing the main areas of marketing investment and the success factors for gaining return on this investment. In the research, we reviewed how these activities are managed by as...
trade mark registration and intellectual property rights protection of all products, the website construction, advertisement, human resources, finance and auditing, logistics, medical work, public relation, comprehensive logistics, commercial affair, marketing and electric commerce. He requested that ...
Radical changes in the Indian marketing scenario are being noticed due to Liberalization Globalisation .Marketing strategies of Indian companies, product proliferation, diversity of consumer choice and entry of multinational corporations are a few examples. Indian brands need to be managed uniquely India ...
Our digital marketing company starts from scratch with in-depth research into the current digital landscape. Using insights from this research, our team of digital strategists crafts a clear roadmap based on customer and prospect data. This roadmap evolves into a comprehensive digital marketing strat...
and with increase in nuclear families with husband and wife both working, time for purchase of household as well as luxury items is less with them, this lack of time and availability of internet at door steps has given way to new way of shopping i.e online shopping or e - marketing.收藏...
Brands are connected with the consumer heart and mind. Many such brands have settled in the consumers mind. Corporate world is looking for "Brand India" strength in the future Indian markets.Rath, S. PZenith International Journal of Business Economics & Management Research...
From Aerospace, Space, Defence to Security & Transportation, Thales helps its customers to create a safer world by giving them the tools they need to perform critical tasks
“The face of our business is changing because the consumer is changing,” says Khemka. “And we are, of course, a consumer-led business.” On top of this, India is the fastest growing large economy in the world today; it is ranked fifth in the world in terms of GDP. ...
With regard to marketing of their farmers' produce, these companies would not automatically have to target the modern retail or food processing sector, but could establish direct marketing channels to high-end consumers, export markets, or open their own retail outlets. Here, however, it needs ...