As we glance back at the future of digital marketing for 2024, it’s clear that mastering these trends is key to staying ahead. From content marketing’s big comeback, the rise of AI-generated content, to leveraging employee creativity, these movements are reshaping our approach to digital en...
Another reason why AI is changing the future of digital marketing is that it is taking advantage of the power of IoT and connected devices. When all you need is your phone and it works from anywhere, that’s a major upgrade from the past. In fact, you no longer have to sign in to ...
This visualization of the customer lifecycle shows the great opportunities for harnessing different digital marketing channels to boost lead generation, nurture, and purchase. It also highlights the challenge of managing thealways-on marketing activitiesthat need continuous focus to maximize convers...
While digital marketing may seem like the newest advertising form, the truth is that it has been around much longer than you might realise. From simple banner ads to Facebook's recent purchase of Instagram, we're in the midst of a significant shift in the world ofdigital marketing. And it...
Thistype of native advertisingis found within the feed of social media platforms, websites, or mobile apps. It appears in a format that resembles the rest of the content on the platform and can be sponsored posts, recommended articles, or videos. These ads are meant to blend in with the ...
Marketing automation is rapidly changing the face ofdigital marketing. As consumers spend more time online and less time with traditional media, automation tools help marketers reach and nurture leads more efficiently across channels. In this post, we'll explore marketing automation, why it's essenti...
Here’s an example from my digital marketing agency, NP Digital. Rather than write a blog about citation building for local SEO, we’ve condensed everything you need to know into a single LinkedIn post, complete with an expert quote and a series of tips. There are plenty of benefits to ...
Pharma Leaders Discuss Future of Digital Marketing and Go-to-Market Strategies and Commercial Excellence for 2024September 22, 2023Last week, pharma industry executives came together for a webinar focused on commercial excellence and go-to-market strategies. ...
How the digital world is shifting the balance of power in favour of the customer. Marketing strategy vs tactics - why the difference matters. How can Marketers create cohesive Customer journeys across channels and devices. What’s the next Big Thing in Marketing and more. ...
The article presents a question on podcasting and its relevance to digital marketing answered by Jenny Williams, a digital strategist and trainer. She describes podcasting as a continuous audio content...