charger installation and training for their technicians. Those selling Cadillacs, for example, were told by the brand to invest at least $200,000 each to sell future EVs starting in 2022 or get out of the business.
Chairman Howard Lincoln."It's no different than Chevrolets and Cadillacs," said Lincoln during the E3 show. "If you've got a $5,000 Chevrolet and somebody is coming in with a Cadillac, you better get your price down to what it's really worth. What they did was a tacit admission ...