Get weekly insights, advice and opinions about all things digital marketing. 4. Marketing Information Management Strategic marketing is driven by data. Every good marketer knows that the more information you can gather about your target customer, industry competitors and market trends, the more success...
As a marketer or business owner, you probably determine whether to invest in tools based on the value they bring to your processes. So, if you’re new to interactive QR Codes, you’re likely wondering if they’re worthwhile. The answer is a resounding yes! Here are some functions they c...
Internet retailing:Internet retailing or online retailing works on a similar concept of selling small quantities of goods to the final consumer, but they serve a larger market and don’t have a physical retail outlet where the customer can go and touch or try the product. Service retailing:Reta...
Setting up a goodbrand name,logo, andpositioningof the retail store is among the topmost priorities of a retail marketer. Customers are more motivated to buy a product from a branded retail store than an unbranded one. Price Drops A great way to attract customers is to provide the same quali...
Toshiba is a world-leading diversified manufacturer, solutions provider and marketer of advanced electronic and electrical products and systems. Toshiba Group brings innovation and imagination to a wide range of businesses: digital products, including LCD TVs, notebook PCs, retail solutions and MFPs; ...
Last year, Live Nation supported more than 121 million global customers and its ticketing fee-bearing gross transaction value reached a whopping $27.5 billion, according to its earnings release. Digital wallet. The partnership will also help drive more volume through the Venmo and PayPal app...
If I need a digital marketer, start to make that list, and at the same time make a list of women that you’ve met that could be potential candidates—and then get to know them. As you think about moving down this journey, you need to think about how all the members of ...
Marketers must welcome agency member as equals and model a working environment in which everyone on the squad trusts one another. Expectations should be consistent for all members. The marketer that exemplifies the goals of the squad is more likely to succeed. As one marketing executive s...
The Objectives Of Public Relations The main objective of public relations is to maintain a positive reputation for the brand and maintain a strategic relationship with the public, prospective customers, partners, investors, employees, and other stakeholders. This leads to a positive image of the bran...
Instead of simply targeting as many people as possible in a particular demographic, CPGs now have the capability (and the necessity) to translate a sea of information into more focused and actionable insights. The modern marketer is also able to be more precise th...