Equally important to putting your content assets together, is promoting your content as part of yourContent Strategy, to make sure you are reaching the right audience each time. The promotion channels you use each time will be determined by the step of the funnel and the content you have put...
"But under the revenue team model, all of my content ideas come from the sales team, who typically don't request traffic-driving, top-of-the-funnel content."When you're at the center of driving your company's content strategy, you might find yourself beating your head against your desk,...
We always recommend starting with the bottom of the funnel and working your way upward when building a full-funnel strategy. For example, before you pay to promote a product, check to ensure your product’s detail page is free of spelling errors and content mistakes, and has enou...
Whenever we focus on the bottom part of the funnel it’s fine to go and start selling our product or asking for a lead immediately but whenever we move into the upper funnel we want to make sure that we don’t go and propose on the first date. This way, if we reach the user on ...
Stages of the Full-Funnel Marketing Strategy To get a better understanding of how a full-funnel marketing strategy works, let’s break down each stage further. Top of the Funnel (TOFU) – Awareness Objective: Attract a wide audience and generate awareness Tactics: Content marketing, social media...
Of course, everyone’s journey is different and all you can really do here is try to understand how potential customers are likely to make decisions, then use content/media to guide them.Step 2. Choose your marketing channelTrying to create a full-funnel marketing strategy for multiple ...
Reaching out to people can help round out your full-funnel marketing approach. You don’t have to rely on prospects finding you, so you can get more leads quickly.Be sure to create good marketing content to draw people in. However, don’t neglect contacting leads and other potential buyers...
LiveIntent offers full funnel email newsletter advertising within premium publisher content to strengthen the customer experience. We connect the world’s best publishers and brands with unparalleled, first-party reach. Our branding solutions expand your advertising beyond your owned and operated customer ...
Of course, everyone’s journey is different and all you can really do here is try to understand how potential customers are likely to make decisions, then use content/media to guide them. Step 2. Choose your marketing channel Trying to create a full-funnel marketing strategy for multiple chan...
A full-funnel marketing strategy is essential for your business to attract, retain, and grow its customer base, across channels and experiences. Top-of-the-funnel (TOFU) tactics such as SEO, social media, content marketing, native ads, and influencer marketing can help create awareness and attr...