” which updated and replaced the agency’s “Dietary Supplements: An Advertising Guide for Industry,” issued in 1998. The December 2022 document offers guidance on ensuring that claims about the benefits and safety of health-related products are truthful, not misleading and supp...
While the FTC has long issued guidance on topics like endorsements, environmental marketing, and health claims in advertising, the adoption of formal rules intensifies the legal repercussions. Violating these rules constitutes ...
On February 27, 2023, the US Federal Trade Commission (FTC) publishednew Business Blog guidance from Division of Advertising Practices staffabout marketing claims for artificial intelligence products. While prior FTC AI guidance focused on the need to avoid using automated tools that have biased or ...
Back in March of 2020, the FTC obtained a settlement from Teami for improperinfluencer marketing practices. Teami sells herbal teas that are supposed to promote weight loss and other health benefits. However, the company has never had studies done to verify these claims, potentially violating tru...
Structure-function claims Health Claims Qualified health claims Organic claims Legally compliant labeling including label information regarding 'supplement facts' Legal review of website, third-party literature, advertising, and marketing content FTC-compliant guidance concerning evidentiary substantiation of clai...
A clearly deceptive practice is claiming a product uses AI when it in fact, it does not. The FTC can analyze the offered product "to see if what's inside matches up with your claims."13Here, the FTC's burden is low. It is not proving a company had a duty to know its claim...
Consumers understand claims that a product is "non-toxic," "essentially non-toxic," or "practically non-toxic" to mean that the toxicity claims apply not only to human health effects, but also to environmental effects. If a product poses a significant risk to humans or to the environment, ...
The Federal Trade Commission (FTC) has issued its revised Guides for the Use of Environmental Marketing Claims – known as its 'Green Guides' – which contain guidance on how product marketers should use environmental claims in their advertising and packaging. The FTC intends these revisions to ...
Environmental marketing claims: industry welcomes long-sought guidance from FTC. (Federal Trade Commission) (includes related information)(Food Regulations) (Column)Van Wagner, Lisa R
“Based on the developer’s answers to those questions, the guidance tool will point the app developer toward detailed information about certain federal laws that might apply to the app.” The tool asks developers specific questions, such as, “[d]o you enable electronic health ...