The new guidelines show the FTC is taking a hard line on purchased Likes. Considered a spammysocial media marketingpractice in general, purchasing Likes is a way to make a brand’s presence look bigger and better than it is. There are a lot of companies that offer hundreds or even t...
While these are guidelines, and don't have the force of law, they do provide some important insight on what the FTC righdy sees as some key challenges related to mobile and social devices and services as they relate to advertising. And it lays out both general guidelines and offers some ...
In August 2023, the Federal Trade Commission introduced updated guidelines for online reviews and social media endorsements. These guidelines apply whenever an influencer or content creator has a “material connection” with a brand, defined as a financial, personal, family or employment relationship. ...
However, up until a few short years ago there weren’t many formal FTC influencer guidelines. After all, this is a relatively recent phenomenon that grew out of the social media revolution. Over time, as ad blockers and other means of bypassing online adverts proliferated, brands looked for ...
The Federal Trade Commission recently revised itsonline advertising disclosure rulesto take into account evolutions in mobile andsocial media marketing. These guidelines protect the public from deceptive online promotional content. No matter how useful your content may be, if you’ve paid for it...
Below are a few shorter examples for social media. “Thanks to Psyonix for gifting the [ITEM]!” OR “Thanks Psyonix for the free [DETAIL OF ITEM(S) GIVEN]!” “We’ve teamed up with Rocket League to give away [ITEM]!...
This week, the FTC released its newest publication on endorsement guidelines calledDisclosures 101 for Social Media Influencers.Disclosures 101is the latest in just a handful of publications the U.S. Federal Trade Commission has put out to provide a list of basic best practices for brands partneri...
As of January 2021, 72.3% of internet users in the United States visit social networking sites. And according to Statista, 17% of US consumers buy products because of influencers. Source: Statista This is not surprising because marketers know that in order to increase engagement, you need to...
The FTC's guidelines stand for anyone who would be considered an influencer on social media, including people on YouTube, Instagram, Twitter, Facebook, Twitch, and Snapchat. There's a possibility that influencers who violate these guidelines could be charged, especially those who have already ...
Whileinfluencer marketingis an excellent way to gain loyalty and revenue for a brand, they must do so compliantly. The FTC guidelines add security to a social ecosystem rife with fake news and media. Brands should note the regulations to maintain their credibility, avoid fines and legal proceedin...