New FTC Guidelines: Changes That Affect Endorsements and Testimonials and May Require Increased Policing of Social Media Site ContentAmy L. VandammeMelissa H. Burkland
In August 2023, the Federal Trade Commission introduced updated guidelines for online reviews and social media endorsements. These guidelines apply whenever an influencer or content creator has a “material connection” with a brand, defined as a financial, personal, family or employment relationship. ...
For short social posts, please put the disclosure in the post relating to the code or item provided to you. For images, please include the disclosure in the image itself or with a description that will travel with the image. For...
FTC influencer guidelines have been increasing in order to better regulate the influencer marketing industry. Here's what you need to know.
The Federal Trade Commission (FTC) issued new, comprehensive guidelines earlier this month on when and how social media influencers need to disclose their material connections and brand sponsorships to their followers. Called “Disclosures 101 for Social Media Influencers,” the eight...
This week, the FTC released its newest publication on endorsement guidelines calledDisclosures 101 for Social Media Influencers.Disclosures 101is the latest in just a handful of publications the U.S. Federal Trade Commission has put out to provide a list of basic best practices for brands partneri...
Given the complex nature of social media marketing, where genuine and bot-driven activities often overlap, businesses may struggle to ensure compliance without more detailed guidance. Enforcement and penalties: The rule imposes significant penalties—up to $51,744 per violation—but d...
Paid advertisements disguised as news and posts on social network websites will be among the 'sponsored content' studied by theFederal Trade Commission(FTC) in a workshop in December that could inspire new guidelines for digital advertising. ...
A: Yes. In fact, an experienced FTC CID investigation and defense attorney will be able to prepare persuasive legal advocacy papers that address substantive legal issues, such as why there may have been no violation of the FTC Act and/or applicable guidelines. Such legal advocacy pieces are al...
Whileinfluencer marketingis an excellent way to gain loyalty and revenue for a brand, they must do so compliantly. The FTC guidelines add security to a social ecosystem rife with fake news and media. Brands should note the regulations to maintain their credibility, avoid fines and legal proceedin...