Focuses on the restaging of Fruitopia, a drink with fanciful fruits and mystical names, as a cheaper `cold-fill' product packaged in bottles. Packaging of the fruit drink; Testing of Pepsi of a vitamin-fortified, cold-filled drink; Comments from Pepsi bottler regarding the restaging of Fruit...
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The article reports on the claims of Carrington Powers that she and other students developed the marketing plan for Coca-Cola Co.'s juice drink Fruitopia. In 1991, Powers and other students spent their summer in a Miami University marketing program in Ohio. They developed a complete marketing ...
has slotted the fruit-based drink Minute Maid's Fruitopia as an associate sponsor of the U.S. Open of Surfing on August 1994. Use of street performers, spacey commercials and point-of-purchase (POP), and unusual media-placement.Khe...
Fruitopia: Once more with freebies.Discusses the promotional campaign of Coca-Cola for its Fruitopia fruit-drink brand for 1996. Packaging and advertising strategy; Analysis of past promotions.KhermouchGerryEBSCO_AspBrandweek
Coke mulls changes to spur sluggish Fruitopia beverage.Reports on Coca-Cola's plans to reformulate its Fruitopia juice drink line as a cold-fill product.EBSCO_AspBrandweek