The article reports on the decision of dairy products company Dairy Crest to move the production of its ultra high temperature (UHT) version of Frijj milkshake from Spain to Austria, and has delayed moving the...
The FRijj milkshake brand in the UK has seen many permutations over the years. Here, Laura Sheard, head of marketing, dairy drinks at Dairy Crest details how it made sense to reduce sugar for its new FRijj 40% Less Sugar product. Q. What is the driver behind reduced sugar in dairy be...
The article reports that Syzygy AG and Grey London has been appointed by Dairy Crest Group PLC to handle the latter's milkshake brand Frijj's digital marketing strategy for 2010 in Great Britain. It mentions that Grey London have been working with Dairy Crest on digital projects for Frijj, ...