Patrice Ngenga, Technical & Standards Officer at the Fresh Produce Exporters Association of Kenya (FPEAK) which has 210 members, told the publication, "Kenya's major market destination is EU, UK, UAE, Australia, China, and South Africa. Most of the fruits and flowers are shipped through air...
"[The benefit is] the building of his brand to his customer and proper segmentation of the market that helps us to support him in his marketing search, to know who he sells to, who buys what, how the demographics look and what can he do to grow produce that’s consumer oriented." Fr...