Once you have this data, benchmark it against competitors in your industry using tools like Semrush or Databox Benchmarks. These tools let you compare your marketing and advertising performance against chosen competitors and see how far ahead/behind you are. Ultimately, dissecting their entire mar...
Salary benchmarking: Comparison of the organization’s salary structures against industry or regional averages. Benefits valuation: A detailed breakdown of the perceived value and utilization of provided benefits. Pay equity analysis: Analyzing potential pay disparities within the organization across gender...
Every industry has marketing norms. And benchmarks. Some industries dedicate a larger portion of their overall budget to marketing than others. Similarly, the distribution of marketing budgets across various channels will vary from industry to industry. The data in the table below shows the average...