The revamp--or, as many company observers punned, "de-vamp"--of Frederick's of Hollywood catalogs also focused on bringing the publication out of the fringes and into the mainstream. Even into the 1980s, the catalogs had featured explicit black-and-white photos interspersed with exaggerated an...
The article reports on the move of Frederick's of Hollywood Group Inc. to launch its first magalogue, a catalogue-like magazine in the U.S. The magalogue is said to be a marketing tool for products and brands which aims at prom...
Lexi listened to the vision that I wanted, as I wanted to go for an old Hollywood look while staying authentic to myself. When Lexi did my trial for hair and makeup, I left stunned to see the results- I truly felt like a bride just during my trial! The day of- she was just as...