Reports on Campbell Soup Co.'s launching of the Franco-American Superiore canned pasta product. Features of the company's doubling of the brand's advertising budget; Features of the advertising campaign for the product; Comment by Woody Rosenbach, business director of prepared foods for Campbell....
Announces that Campbell Soup Co. is will use comparative advertising for its Franco-American Superiore canned pasta. Comparison of Superiore ravioli and Chef Boyardee; How the comparative strategy has boosted sales for Prego spaghetti sauce; Market share.PollackJudannAdvertising Age...