Take the surgery example we discussed earlier. The statement “90% chance of survival” is framed as a gain, which makes us prefer the safer, more conservative option. On the other hand, a “10% chance of death” is a potential loss, making us more likely to avoid the risk associated ...
The framing effect can impact our decision-making skills and can be observed in a number of contexts and fields (e.g., psychology, political communication, and marketing). Table of contents What is the framing effect? Why does the framing effect happen?
1. A qualification is necessary here. Kahneman and Tversky for example argue that specific kinds of act-framing violate the principle of dominance: “the susceptibility to framing and the S-shaped value function produce a violation of dominance in a set of concurrent decisions” (Kahneman and Tve...
While there has been considerable evolution of design within technology education research, it is argued that the lack of a theoretical framework, grounded in cognitive psychology due to the focus on the process of learning, impedes further strategic empirical progress. It is only on the foundation...
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Environmental Psychology Research Group, School of Psychology, University of Surrey, Guildford, United Kingdom Christopher R. Jones Contributions LW led the writing of the paper and analysis. DX led the data collection, with input from LW. LW, DX and CJ contributed to the study design and to ...
The representation and framing of events by news sources plays a critical role in the way society comes to understand a given phenomenon. For example, the use of force by police officers against civilians is covered regularly by news media outlets. Far less widely examined, however, is the exc...
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