the way that the message is constructed is called a “frame” and the effect of a frame on the cognitive behavior is termed the “framing effect” [8]. This theory was widely cited in studies of collective action to generate expected
Adverse effect on the advertising function The ECJ held that keyword advertising has no adverse effect on the advertising function: "It follows from those factors that, when internet users enter the name of a trade mark as a search term, the home and advertising page of the proprietor of that...