Four Ps of Marketing: 市场营销中的四个P,分别是产品(Product),价格(Price),渠道(Place),促销(Promotion)。这个理论是由杰罗姆·麦卡锡于1960年提出的。具体可以参考下图。 但是随着时代的进步,本书…
Marketing means the movement of goods and services from manufacturer to customer in order to satisfy the customer and to achieve the company’s objectives. Marketing can be divided into four main elements that are popularly known as the four P’s: product, price, placement and promotion....
A marketing mix is often defined using the four P’s of marketing (product, price, place and promotion) or expanded to the seven P’s of marketing (adding people, process and physical evidence).
Marketing communications budget The Four P's offer arough guideto the marketer, but not a complete analysis. It fails, for example, totake into accountthe customer. Some mrketers have suggested that it could be used in conjunction with the Three C's of the customer: Cost, Convenience, and...
there are 4 categories of elements that make up the marketing mix. These are known as the Four P's: Product Price Place Promotion The Four P analysis is used to break down the process of developing products and getting them to the marketplace. It can reveal whether or not the company ...
Product –The first of the Four Ps of marketing is product. A product can be either a tangible good or an intangible service that fulfills a need or want of consumers. Whether you sell custom pallets and wood products or provide luxury accommodations, it’s imperative that you have a clear...
Michael Brito
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sinmarketingyourproductsandbusiness.TheyarethefourP’sofmarketing.1.Product.Therightproducttosatisfytheneedsofyourtargetcustomer.2.Price.Therightproductofferedattherightprice.3.Place.Therightproductattherightpriceavailableintherightplacetobeboughtbycustomers.4.Promotion.Informingpotentialcustomersoftheavailabilityof...
4n(people, things: set, group of 4)(人、物)SCSimplified Chinese以四个为一组 The four of them went out last night. 他们四人昨晚一起出去了。 four, 4n(time: 4 o'clock)(时间)SCSimplified Chinese四点sì diǎn What time is it? It's four. ...