Four Loko, an alcoholic beverage line once popular with millennials, appears to be jumping on the hard seltzer trend in an extreme way. In a series of tweets, Four Loko teased a seltzer boasting a much higher alcohol-by-volume amount than its main competitors. The brand tweeted a photo ...
Kerr, Jennifer C
Alcohol Mixed with High Levels of Caffeine: What Campus Professionals Need to Know. College StudentsOver the past few months, there has been much media attention on popular caffeinated malt beverages like Four Loko. However, researchers, ... Traue, Jessica Greher|Stahlman, Sara - 《Acpa College...
Bowing to Pressure, Four Loko Stops Selling Caffeinated Alcohol Beverages and Restricts Marketing to Under 21-Year OldsPaul E. Benson
It focuses on the malt beverage Four Loko and describes binge-drinking incidents that have been attributed to the drink at Central Washington University and Ramapo College. It also explores the possible ban on alcoholic energy drinks by the U.S. Food and Drug Administration (FDA) and provides ...
Background Four Loko, the leading supersized alcopop brand, is a pre-mixed alcoholic beverage containing up to 5.5 standard alcoholic drinks in a can. In 2013, the Federal Trade Commission (FTC) mandated the addition to Four Loko cans of a label indicating its alcohol content in standard ...
Nian Hu