In December 2023, Forrester published their Wave for Standalone B2B CDPs where Oracle was named the leader among evaluated vendors. To quote from the report: “Through its CDP, Unity, Oracle has created a strong foundation geared toward addressing customer data challenges...
Forrester has published The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024. It’s an exciting moment because this is the very first Forrester Wave evaluation for this category. Given the heavy buyer and vendor interest in customer data platforms (CDPs), it evokes the obvious ques...
Understanding The Wave Report The following represents Optimove’s interpretation of the 2021 Wave evaluation of how CCCM providers measure up in their bid to help B2C CRM marketing professionals achieve their goals. Current Offering Optimove scored very high on the Current Offering axis, with som...