MAKING HISTORY TOGETHER FOR 60 YEARS In 1971 Heuer made history by becoming the first watch brand to sponsor a Formula 1® team, with its logo emblazoned on the cars of Scuderia Ferrari. This marked the beginning of a long and fruitful involvement with the sport, including serving as the ...
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Alfa Romeo’s Formula One logo features a script-style wordmark with the letter “R” for Romeo in uppercase and the “A” in Alfa in lowercase. Underneath the wordmark, we see an underline in the colors of the Italian flag, as well as a reference to the company’s history in the ...
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“For Pininfarina, with its unparalleled heritage rooted in the automotive tradition, it’s an honor to be a part of Formula 1’s history with this innovative tech driven trophy, created for a partner like Lenovo, which shares our deep passion,” comments Paolo Trevisan, VP of Design for Pi...