Calame, C. (1999), ‚The rhetoric of muthos and logos: Forms of figurative discourse‛, en Buxton (1999), 119-143.The Rhetoric of Muthos and Logos : Forms of Figurative Discourse,Calame, C. 1999. The Rhetoric of Muthos and Logos: Forms of Figurative Discourse, in: Buxton, R. (ed...
Three Forms of Proof The psychologist Carl Hovland and his associates did conducted well-regarded social science research in the 1950s and 1960s to rediscover what Aristotle had noted 2500 years before in his book titled On Rhetoric . In his words, "Of the [modes of persuasion] provided throu...
One of the many writings attributed to Aristotle is Rhetoric. In Book I, Section 1356, Aristotle writes of three forms of proof: logos, pathos and ethos (Roberts, 1954). Over 2300 years later, these same tools remain relevant in terms of both spoken and written persuasion (Lucas, 2004)....