So that's a big part of what moved it for us on pickup trucks. And it was -- because we're such a big player, it was moving in [Inaudible]. Jim Farley--President and Chief Executive Officer I just want to emphasize, I don't think there's a brand out there that has a Maveri...
I could have picked a lot of recent car interiors so this is not about Ford or its newCapri-badged vehicle recently heraldedin the automotive glossies. The image prompted me to think about the whole glass-slab-on-the-dashboard, made famous by a prominent electric car manufacturer from the ...
we started shipments to fulfil 125,000 orders we have for Bronco two and four-door models and 70% of those Bronco customers are also new to Ford. And then there’s the Maverick, our upcoming hybrid pickup that offers room for five, gets 40 miles per gallon in the city and...
especially on trucks. Most of our competitors don't offer hybrid on an F-150 or a Maverick. And this has been a fantastic revenue opportunity for us. We frankly can't keep up with the demand.
And we really bet on hybrid trucks. In the first half of the year, our hybrid pickups, Maverick and F-150, grew more than 3 times the rate of the overall hybrid segment. Our F-150 hybrid with Pro Power on board is a game changer for our customers. Commercial customers have power on...
We're now the No. 1 and No. 2 best-selling hybrid trucks in the U.S. Maverick is No. 1. And we're the No. 3 hybrid brand in the U.S. behind Toyota and Honda. But unlike them, our hybrids really sell best on trucks for our side. We launched some awesome tech. BlueCruise ...
industry. We know that, typically, the fresher the ICE portfolio, the greater the pricing power. So our decision to move away from sedans and commoditized utilities to vehicles like Bronco Sport and the Big Bronco, the Maverick, the Puma in Europe and hybrid powertrains has really paid off...