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Not just because it's a small truck, I argue if the maverick was just a small truck, it wouldn't have sold anywhere near as well as it's selling now. It's the fact that it was a small truck with a hybrid system, and a good warranty, and some good design cues. Stacking a...
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Maverick's last gesture to the youth market was the Stallion, a 1976 trim package similar to those offered on the Pinto and Mustang II. The Maverick kit, which was strictly for two-doors, included black paint accents, twin door mirrors, styled steel wheels, raised-white-letter tires, and ...
Let me double-click for a second on that business. First, we have an incredibly fresh lineup across the globe and we're going to add to that. We have four key U.S. launches on deck. The Maverick and Bronco will be launching in the fourth quarter with new derivatives and a fresh ne...
The BMC Mini and the Ford Cortina represented two contradictory strands of the British character. Soon after its release, Ford, notoriously, took apart a Mini and realised what BMC hadn’t worked out, that each car sold would lose the company money. The blue oval wasn’t going to make the...
where workers haul equipment and materials and often don't see a need for change. So it could be years before Ford realizes a return on its investment in an electric F-150. This year, through April, the company has sold only 10,000 of its new gas-electric hybrid F-150s — just over...
So I think it’s just going to be that overall dynamic market as we go forward, John. And I like the position we’re in, because of the strength of our products. Order bank is strong. We sold out Maverick. 97% of those orders were from retail that orders direct through Ford. Same...
Did you know that still makes it a whole foot shorter than the Maverick? Perhaps the rear bumper wasn’t included in that though as I’m fairly sure it was an accessory back then. Still. What on this truck can’t be fixed for pennies whe...
Here you can see some of the artwork that is done to make this car look like a vintage racer. The letting has been aged well and looks really good. As you can see, the car calls out the Wood Brothers, who are NASCAR royalty. Overall, this is a really cool car that looks like a...