For small businesses low on resources, marketing can often be pushed aside in order to put resources toward other operations that feel more critical, such as developing and introducing new products. But that very same product focus can lend itself beautifully to marketing, as product launches and...
There are many marketing channels, but there’s nothing like email marketing. We've prepared a detailed email marketing guide for your small business success
Product differentiation is a strategy used by businesses to highlight the unique features and benefits of its product or service to separate it from competitors. The marketing team communicates these unique qualities through their campaigns and promotions. Then the sales team uses them to demonstrate ...
Further, a co-design workshop was conducted with design students focusing on future of vending, improving employment opportunities in small businesses through mobility. The paper highlights the design process, creative explorations, and design developments of solutions. This pilot project provides future ...
Home businesses ruin family lives. HIV positive employees ought to tell employers their status. All business practice some form of corruption. Free market policy is disastrous for Africa. You must find a niche for your small business. Employment programs are not effective. ...
Our results show that factors such as product distribution standards and product quality as part of the differentiation strategy are similar to factors in the financial management control system, such as customer satisfaction, quality, and criteria for managing key products and they are consistent with...
Need small business inspiration? Our guide offers 70 ideas to kickstart your entrepreneurship journey.
Small business owners can use Google Trends to find trending products and topics. Use them to fill your social media calendar, discover new product ideas, and understand how your audience searches for products online. How do you see how popular a product is?
For me, the conversation conjured up stark images of a small business owner and their staff thrown into unemployment amid the desperate insecurity of the pandemic and an already-harsh economic structure. This type of swagger may have become normalized in parts of the business sector, but it’s...
Even more important than setting goals are your customers themselves. Who’s the target audience you want to sell your products or services to? That shouldn’t be something you just read about—you should actively engage with them. This is especially important for small businesses. ...