(1993). For God, Country, and Coca-Cola. New York, NY: Charles Scribner.Prendergast M (1993) For God, Country and Coca Cola. London: Weidenfeld and Nicolson.Pendergrast, M. (1993). For God, country and Coca-Cola. New York: Macmillan....
潘伯顿的帐房法兰克·罗宝森(Frank Robinson)将这种提神饮料命名为"可口可乐"(Coca-Cola),并以他龙飞凤舞的字,把这个名字烙在世人的心中。稍后,1894年,北卡罗... 苏希亚 - 《中国新时代》 被引量: 2发表: 2002年 从Coca-Cola的译名变迁看商标的翻译策略——基于商标广告功能的应用翻译研究 Coca-Cola在中国市...
"Advertisement for J Collis Browne's Chlorodyne, 1891". Wikipedia Commons. Ward & Lock's "Illustrated Guide to Glasgow and the Clyde". 1891. Retrieved 13 April 2022. Pendergrast, Mark (2000). For God, Country and Coca-Cola. Basic Books. p. 32-39. ISBN 978-0-465-05468-8. "Graphic ...
第一本书叫做《上帝、国家和可口可乐》(For God, Country, and Coca-Cola,Mark Pendergrast,2000),全书的精华在附录部分,总结了可口可乐打造伟大公司的30条经验: 1. 销售一个好产品 Sell a good product 如果其中含有一两种很少剂量,让人上瘾的药用物质的话,整体效果就更好了。产品本身并不需要会说话或者会飞,...
Pendergrast, Mark. For God, Country, and Coca-Cola, New York: Charles Scribner's Sons, 1993. ISBN 0-684-19347-7 (p. 191). Poundstone, William. Big Secrets, New York: Quill, 1993. ISBN 0-688-04830-7 (p. 25-46). You be the judge. Do your own experiments. ...
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it was Coca-Cola’s name that figured prominently in reports of the firm’s clients creating a backlash.Talking Points Memoreported that the company intervened, though a spokesman never confirmed except toemphasizeCoca-Cola’s support for LGBT rights. King & Spalding eventually backed out of the...
(an act that increases our share of their future earnings). As we pointed out in these pages last year,retained earnings have propelled American business throughout our country’s history. What worked for Carnegie and Rockefeller has, over the years, worked its magic for millions of ...