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However, there are indications that the introduction of new food safety laws, following food product scandals, has improved some Chinese consumers’ confidence and trust in manufactures for ensuring food safety and quality [105]. Retailers. As consumers become more disconnected from food supply chain...
The gap is strongly managers-oriented and not particularly applicable in the context of food safety. Thus, we propose a food safety gap model that uses the concept of the PZB to describe the food safety gap between consumer perceptions and expectations, and develops a multiple-item instrument ...