Elizabeth GoughGordon
Red, yellow, green: The traffic signal labels on packages are supposed to be an easy-to-understand indication of the overall "healthiness" of a food product. For example, "red" symbolizes a high percentage of fat, sugar or salt, "green" a lower percentage. Just as on an actual traffic ...
finds that while most people check front-of-pack (FOP) labels and recognise their importance, the 'traffic light' system used by many retailers is ambiguous to consumers, who also suffer from 'information overload' and a lack of contextual knowledge. ...
Effect of traffic light food labels on consumers' food expectations and purchase intentions 来自 essay.utwente.nl 喜欢 0 阅读量: 30 作者:A Fenko,ATH Pruyn 摘要: The Food Standards Agency has developed the traffic light food label (TLFL) to counteract consumers' unhealthy nutrition. The TLFL ...
The TFL included red, yellow and green labels, indicating 'unhealthy/stop', 'moderately unhealthy/wait' and 'healthy/go', respectively. METHODS: The evaluation was based on two independent anonymous surveys in July 2014 (in phase 1) and April 2015 (in phase 2). Customers were invited to ...
Food labels and strategies that increase visibility and convenience of healthy foods (choice architecture) promote healthier choices, but long-term effectiveness is unknown. Assess effectiveness of traffic-light labeling and choice architecture cafeteria intervention over 24 months. Longitudinal pre–post ...
Food labels comprise a national health-intervention policy that informs consumers of food-product nutritional value. Previous evidence has indicated that, compared to a purely numeric guideline-daily-amount label, a traffic-light-inspired, color-coded label more effectively conveys the nutritional level...
The traffic light system In Europe, you might see food labels that look like traffic lights. Some labels have the core food categories of fats, sugars, carbs, and salt with color-coded indicators, including red, orange, or green, to gauge their saturation levels. ...
JACK:The participants in the survey were quite positive about the traffic-light system. ALICE:Mmm. But I don’t think they targeted the right people. They should have focused on people with low literacy levels because these labels are designed to be accessible to them. ...
Food labels suck: The ingredient list is teeny and the info is sparse and of questionable value. So we’ve created our own label of the near future.