This new approach to advertising has prompted concerns about the nature of such influence, especially related to food, diet, and health. Framed against the concept of the social media influencer See See Influencer as micro-celebrity, this chapter explores the influencer's promotional power, ...
Most food and drink content posted by German influencers on TikTok, Instagram, and YouTube is so unhealthy it fails World Health Organization (WHO) advertising standards for children, according to new research being presented by Dr. Maria Wakolbinger and Dr. Eva Winzer from the Medical University...
fashion influencers,beauty influencers, orsports and fitness influencers, which are typically social first, blog second, food influencers may use their social media platform to drive traffic to their food blog, which is where they actually make money as an influencer....
2022, Public Health Nutrition Food and Beverage Cues Featured in YouTube Videos of Social Media Influencers Popular With Children: An Exploratory Study 2019, Frontiers in Psychology Placing snacks in children's movies: cognitive, evaluative, and conative effects of product placements with character pro...
New retail integrates online and offline channels, and it offers new and interesting opportunities to food marketers. The recommendation of influencers is extremely popular in China and has proven to be an effective way to sell products, allowing consumers both a more intimate interaction with the ...
(2014) analyzed literature regarding the use of social media for public health communication in order to explore the potential of social media as a tool to combat foodborne illness. De Veirman et al. (2019) studied the persuasive power of social media influencers over young children. Dute et...
New cruise in Dubai redefines dhow dinners with class and quality Rascals Deli coming to Abu Dhabi, plus other restaurants opening in January In focus UAE teachers become social media influencers to create classrooms with a difference Princess Iman of Jordan expecting her first child ...
Latin America Marketing and Retail Media Trends Survey 2024 Report US Banking Consumer Habits by Generation 2024 Report The Influencer Marketing Agency Ecosystem 2024 Popular on EMARKETER Report Social Messaging Marketing 2025 Article 3 trends marketers overlooked in 2024 and how to capitalize on them ...
Ultra-processed foods dominate modern diets, often containing numerous additives to enhance flavor, texture, and shelf life. Concerns about the potential health risks of daily or excessive consumption have sparked online discussions. This study analyzed
According to the Consumer Council, the MFU’s scheme will be evaluated this year by health authorities. “We expect a review of advertising aimed at children and young people in social media before it is concluded whether the current scheme is good enough. Today’s regulations must be...