MyWebGrocer- MyWebGrocer is a Winooski, VT based company that provides “leading-edge eCommerce and eMarketing solutions to the grocery and consumer packaged goods industries.” See the complete MyWebGrocer profile all employers analyst
Direct to Consumer CPG Large-scale consumer packaged goods (CPG) companies are joining the digital arena, too. Which could prove a bit of a shock to the traditional retail system. CPG companies are, of course, some of the most entrenched players in brick-and-mortar sales. But it all depen...
The promise of 'fun' is an increasingly common strategy used by Big Food in the promotion of packaged products. Gamification, or 'making it fun', has been identified as a top consumer packaged goods trend for 2014, and is finding its way into the spectrum of packaged goods and target ...
Rural marketing has been emphasized as a tool to achieve inclusive sustainability in business, social justice, equality and development of nation. Moreover, FMCG (Fast Moving Consumer Goods) companies should understand that urban-rural divide continues to exist. This study is an attempt to understand...
As consumer priorities shift, sustainability, health and convenience are transforming the food scene. Plant-based options are booming, and businesses are tackling food waste, using eco-friendly packaging and sourcing responsibly. Technology is redefining dining. From delivery and virtual kitchens to ...
This opens up an exciting area of possibilities where packaging can adapt and respond to changing environmental conditions and consumer preferences. One of the most compelling future directions is the potential for highly customized packaging solutions that can cater to the unique requirements of ...
For one thing, the pandemic may have altered consumer habits, leading to a lasting bump in the consumption of frozen and packaged meals. Americans are still eating more meals at home than they were before the first covid-19 lockdowns. According to EY, a consultancy, nearly three in four ...
“To combat the danger of disruptors and to alleviate margin pressure from retailers, many CPG companies will go direct to consumers in the coming years.” The direct-to-consumer (D2C) industry in the consumer packaged goods (CPG) space is just getting started ...
Packaging Strategies identifies and analyzes food packaging trends, package development, package innovation, insights and solutions for packagers.
The food andbeverage markethas always been driven by consumer trends. Whether they’re on a specific diet or just being more health conscious, people want to know what they are putting into their bodies and are looking at the ingredients in their food. And that means that companies in thefo...