As discussed above, a focus keyphrase is something you want your article or page to be found for. If you want to rank for “beach balls,” you optimize for that term. In our focus keyphrase example, you can see how each page has a phrase designed to reach customers with different searc...
Note:Technically, a keyword is a single word (eg: digital), while a keyphrase is a group of words (eg: digital marketing). However, the term “keyword” has become more common to refer to any search term that you want to rank for, and we’ve followed the same in all our articles....