Note: Technically, a keyword is a single word (e.g., digital), while a keyphrase is a group of words (e.g., digital marketing). However, the term “keyword” has become more common when referring to any search term that you want to rank for, and we’ve followed the same in all...
The focus keyphrase is the primary term you want a page to rank for. ✓ Learn best practices and useful keyword tools to improve your SEO.