Each page should strategically target a different focus keyphrase so that keywords aren’t randomly distributed throughout the site. This also avoids duplication, which we all know Google doesn’t take kindly to. When two or more web pages are optimized for the same keyphrase, the pages compete...
strategy. A focus keyphrase is a term that you want a page/post to rank for. You may use other keywords on the page as well, but the focus keyphrase is the most important keyword on that page – and it should be one of the most important keywords for your overall SEO strategy, too...
Focus Keyphrase Setting up thefocus keyphraseusing Yoast SEO will allow the plugin to analyze your content based on the keyword you want to rank for. It will also provide you with suggestions to optimize the site content. Here’s how to achieve that: ...