“Focus group.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/focus%20group. Accessed 16 Jan. 2025. Copy Citation Share Post the Definition of focus group to Facebook Facebook Share the Definition of focus group on Twitter Twitter More...
A focus group is a market research tactic used to survey consumer attitudes towards a product, service, or campaign through a moderated conversation amongst participants. In contrast to individual interviews, this research is conducted in a group format, with a trained facilitator present to direct ...
The meaning of FOCUS GROUP is a small group of people whose response to something (such as a new product or a politician's image) is studied to determine the response that can be expected from a larger population.
Define focus group. focus group synonyms, focus group pronunciation, focus group translation, English dictionary definition of focus group. n. A small group selected from a wider population and sampled, as by open discussion, for its members' opinions ab
Focus groups are a time-tested market research tool that offer a window into the minds of consumers. But what exactly is a focus group, and how can it propel your ecommerce business with new insights into what your consumers want? Table of contents What is a focus group? Key ...
The definition of a focus group is a research technique that utilizes a small group of meticulously screened individuals to gather data. The meaning or purpose of a focus group is to unravel how a target group thinks or behaves about a particular subject. Each person in the group is prescree...
The most recent definition of a Focus Group was provided by Carey and Asbury (2016) who states that research based on focus groups has traditionally been understood as “a way of collecting good and detailed data, which essentially implies involving small numbers of people in informal group ...
Definition:A focus group is a small group of people gathered to provide their opinion and views about a particular subject. It is a research technique employed in marketing and social sciences that offer qualitative information about how certain issues are perceived by individuals. ...
A focus group is a market research method that brings together 6-10 people in a room to provide feedback regarding a product, service, concept, or marketing campaign.
a.A center of interest or activity:"Precisely how diet affectsE. coliin livestock is the focus of current research"(Cindy Engel). b.Close or narrow attention; concentration:"He was forever taken aback by[New York's]pervasive atmosphere of purposefulness—the tight focus of its drivers, the ...