A focus group is a market research method that brings together 6-10 people in a room to provide feedback regarding a product, service, concept, or marketing campaign.
What is a focus group? A focus group is a market research tactic used to survey consumer attitudes towards a product, service, or campaign through a moderated conversation amongst participants. In contrast to individual interviews, this research is conducted in a group format, with a trained faci...
其实不,focus group 是一种做市场调研时常用的方法〔有时也称为 focus group discussion〕。如果用英语解释,那就是:〔前方长句预警〕 A focus group is a small, but demographically diverse group of people whose reactions are studied especially in ...
Related reading: Focus groups and surveys for customer and market research When to use a focus groupNow that you understand the definition of focus group, let's look at when you should use a focus group—or a survey. The first suggestion is that you write down the questions you’re trying...
A focus group transcription is helpful for both the company that is the subject of the group as well as for the market research firm that is conducting the group. Going back through long audio files is a drain on time and resources; it’s a lot easier to go through a transcription and...
维基百科原文:A focus group is a small, but demographically diverse group of people and whose reactions are studied especially in market research or political analysis in guided or open discussions about a new product or something else to determine the reactions that can be expected from a larger...
Market Research Recruitmentis a qualitative focus group and depth interview recruitment facility providing high-quality respondents to participate in market research. We areIQCS TRAINEDand have many years and vast experience in all types of market research recruitment; and we work in many sectors inclu...
Our network of professional focus group facilities will allow you to choose the most suitable locations across the CEE countries. Our moderators are specialists in fast-moving consumer goods (FMCG), medical research, business-to-business (B2B), durable goods and the automotive industry, among others...
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Examples Of Market Research Focus Groups In Action In a hotel in the centre of London, a group of IT managers are discussing the type of information they need from a supplier of application serving software. They are all involved in the technical side of management and have the requirement fo...