Make sure your camera and microphone work, you have a pair of headphones handy, and that you’re in a quiet space where you won’t be disturbed during the session. What is a focus group? Focus groups involve interacting with a small group of your peers. The research team may share a ...
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Focus groups can be an invaluable way to collect feedback. Learn what a focus group is and the pros and cons of using a focus group.
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How much money would you spend on a product like this? What other companies do you think of when you see a product like this? Meanwhile, for a focus group about the product itself, you’ll want to ask about the product's functionality, ease of use, and perceived favorability. Also, re...
” Well, maybe, if you already like Wrangler jeans the paid focus group can’t use you. My own experience — such that it is — is to be honest or at least answer a question with a question. I lost out on a lucrative paid focus group that had to do with theaters. The interviewer...
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Focus groups are a form of qualitative research involving a group of 8-10 participants who have agreed to discuss a topic; be it something general such as media consumption, or something specific such as opinions on a new product, focus groups can be conducted in-person or online, and are...