如果用英语解释,那就是:〔前方长句预警〕 A focus group is a small, but demographically diverse group of people whose reactions are studied especially in market research or political analysis in guided or open discussions about a new product ...
Focus group discussionInteractionThe focus group (FG) technique has been recently rediscovered by social scientists. It has become the subject of important methodological discussions and it is now considered a very innovative research method. However, such a widespread use of FG seems to have become...
维基百科原文:A focus group is a small, but demographically diverse group of people and whose reactions are studied especially in market research or political analysis in guided or open discussions about a new product or something else to determine the reactions that can be expected from a larger ...
We conducted 10 focus groups in California cities with older (≥50 years) smokers and former smokers. A set of previously-undisclosed tobacco industry documents related to target marketing was shown to the group in sequence. Audiotaped discussions were transcribed and data analyzed using qualitative ...
A focus group is best defined as a small group of carefully selected participants who contribute to open discussions for research. This article talks about the 5 steps to conduct a focus group, the role of the moderator, focus group questions, sampling m
A focus group is a market research method used to gather qualitative data from your target market. Focus groups are conducted in small gatherings of participants in an interactive and neutral setting, generally a room or an online video conference. Trained moderators guide group discussions on a ...
Focus group discussions have long been used (and abused) in market research. The technique enables a researcher to gauge consumer reaction to every product or service before it is launched in the open market, whether they are tampons or tablecloths. What the Survey Research Group did was to ...
Qualitative research methods have recently started to gain popularity in social and health sciences for determining a more holistic view of peoples' perceptions about health. Focus group discussions are frequently used to obtain perspectives and attitudes of people about issues, seek explanations for beha...
focus group discussions; Manipal; motorcycle; risky riding; road crashes; young riders1. Introduction Roads are the primary source of connectivity for any country, which secures socio-economic and logistical planning [1]. Motorization has improved the lives of millions of people worldwide. However,...
If planning is the key ingredient for a great focus group, a good moderator is a close second. The moderator is the most important person in the room, and needs to be someone who can facilitate discussions, manage a group of strangers, and keep the conversation on track and be able to ...